Our data center has some satellite dishes on it allowing us to encode any of the signals for our customers. One day we had a problem with one of our dishes, and soon after a customer called to one of our sales people. Her answer ?
“We’re sorry, one of the satellites fell down. But don’t worry, tomorrow we’re launching a new one!”
The customer was so impressed that he thanked her for our dedication and hung up.
We never had the balls to tell this customer we don’t actually run a space agency.